Super Bowl Sunday is the one day that Americans forget we hate television commercials. Companies will pay at least 4 million dollars for each thirty second advertising spot during the game. If I understood marketing, I could explain why companies continue investing more money on Super Bowl ads each year, but I do not even know how to market my own photography business.
I am still looking for the right strategy. Perhaps I have a secret marketing plan that I am hiding from myself.
I often tell people that I am not a real photographer. I am not a fake photographer or a bad photographer, but I am an unusual photographer. When I renewed my passport last week and I listed my profession as “photographer,” I worried that someone at the Department of State would deny my application because they know how I work. For instance, last weekend during my photo shoot at the Collosi home, I played wiffle ball indoors with their son.… Read the rest